ICYMI: Haaland’s Campaign Engages More New Mexicans, Broader Base of Supporters
Analysis points to broad trust to build a better future for New Mexico, when compared to Haaland’s opponent
Albuquerque, N.M. – In case you missed it, New Mexico In Depth released a newsletter providing insight into the recent campaign finance reports for New Mexico’s 2026 primary cycle, showing Haaland’s campaign receiving donations from roughly eight times as many New Mexicans compared to her opponent. The financial contributions point to broad trust in Haaland to lower costs, improve education, expand healthcare and increase public safety.
The piece outlined Haaland’s New Mexico support far surpassing her opponent by nearly half a million dollars. Haaland had a strong show of support in New Mexico with roughly 16,000 unique in-state donors, compared to her opponents roughly 2,000 in-state donors.
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NM In Depth: Haaland, Bregman and the Math of “Grassroots”
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Haaland has raised more total dollars from within New Mexico than Bregman. But the more revealing difference is how: she has roughly eight times as many in-state donors, with most giving relatively small amounts, while his New Mexico donor base is smaller and more concentrated among those giving large sums.
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Haaland has raised $3.1 million from donors in New Mexico — roughly $420,000 more than Bregman has raised within the state. She has done it through approximately 16,000 unique in-state donors, compared to roughly 2,000 for Bregman. By those measures, she has engaged more New Mexicans, across a broader base of contributors.
Grassroots has always meant different things to different people. But if it refers to the breadth of participation in a campaign’s fundraising — a wide base of individual donors rather than a concentrated group giving large sums — the numbers complicate the story that has taken hold over the past week.
By that measure, the candidate with the national profile may also be running the more participatory campaign — a reminder that how you measure “grassroots” shapes the answer you get.